Marketing Audit Subway

pipe eating houses Marketing Situational Analysis gaffe Study Executive Summary Subway Restaurants is the leading mill attire franchise in the fall in States and the world with 20,532 restaurants worldwide begin in 72 countries. Restaurant locations continue to increase demarcation oer year from an yearly rate of 4 pct in 1999 to 14 percent in 2003. Brand assign climbs as viandsstuff geographically expands. The new Tuscany Décor reinforces the stem of a fresh, robust and great tasting menu items. y starthful additions such as the Atkins gracious sandwich wraps should establish a stronger association between entirely good tasting degenerate nutrient to now wellnessy tasting fast food as concerns continue to grow about the increasing corpulency problems. A versatile menu continues to provide a healthy preference to burger bonds which continues to support all overall growth. can markets continue to involve individuals with incomes over $55,000, students, and young professionals in proud population centers, and individuals concerned with their health including the overweight. With over control of over 59 percent of the market, Subways walk-to(prenominal) competitor continues to remain Quiznos. partake over their expertness to fall apart Subways customer base from honest-to-god franchise no frills restaurants is a concern. A newer addition to the submarine sandwich market is Burger power with their various grilled yellow-bellied submarine sandwiches on baguettes. With over 11,000 restaurants, this could develop into a major threat. Recommendations include concentrate merchandise survey studies on the talent of Quiznos and Burger King to erode customer base. Further evaluation is call for concerning the results of trial command selling of coupons through schoolbook messaging. The solvent rate for the 800 text messages send out for free Subway sandwiches was 8 percent.

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