Industry Analysis- Chipotle Mexican Grill

Industry Analysis Paper Chipotle Mexican Grill David black cat atomic number 20 State University, Monterey Bay may 20, 2012 Abstract This paper will be divided into several(prenominal) parts and will look at the familiarity I take up a crap selected as well as the patience the confederacy operates in. The purpose of this paper is analyze the partnership history, financial murder, the industry competitive environment, the importance of the industry and sparing relevancy to the overall US economy, and how US Government polity is use and should be applied to the industry I have chosen. I have selected Chipotle Mexican Grill as the company that I will analyze on its economic performance and its relevance in the industry that Chipotle competes in. The industry that Chipotle competes in is the eating dwelling industry and more specifically the fast food installment of the restaurant industry. Chipotle has enjoyed much success since its inception in 1993 attributable mainly to sticking to a simple concept and evaluating food market data and store location data in an serviceable manner. Chipotle is faced with increased competition, rising food costs, and possible permeate out international expansion. History of Chipotle Mexican Grill The company that I chose to analyze is Chipotle Mexican Grill, Inc.

The restaurant was founded by Steve Ells in 1993 when Ells loose the archetypical Chipotle Restaurant in Denver, Colorado. The restaurant was at variance(p) as a means to raise funds to render a gourmet restaurant. Based on the success of the first restau rant, Ells heart-to-heart 8 more Denver are! a Chipotle Restaurants by 1996. Mc Donalds Inc. became a major investor in 1998. In 1999, Chipotle opened its first two restaurants outside of Colorado in Minneapolis, manganese and Columbus, Ohio. Mc Donalds became the largest investor in Chipotle and when the company stubborn to stick out on its core business, Mc Donalds divested all investments in Chipotle in 2006 (Daszlowski, 2010). The company decided to go public and began...If you wish to get a full essay, locate it on our website: OrderCustomPaper.com

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