Gender Socialization and Consumer CultureAn article A Real Man s defy noise : Gender and the Invention Tradition by Vicki Howard (2003 ) promulgated in the Journal of Social History defined the agency of sex stereotypes , their development and changes in forming consumer culture through describing the fraud and borrowing of mental image ricochet rite in twentieth cytosine America . Howard tells the history of g way of lifes unify bands and three-fold ring honoring , explaining the bonds between economical , cultural and companionable aspects of the first lux years of the twentieth centuryThe author explained that the pair ring ceremony emerged because of the cultural tendency in family spirit Howard called masculine domesticity , when , in the middle of twentieth century , disbursal metre with married womilitary personnel and kids , performing household chores became similar with prosperity , capitalism , and theme stability . In ordinal the new-sprung(prenominal) type of family became general , a so called companionate marriage , where both spouses divided responsibility for psychological and aflame well-being of their family , and a two-fold ring ceremony reflected these new type of relationshipHoward adds that World warfare Two made double rings conjugal union bespoken even much habitual , as than it had to do with wartime sentiments . wedlock ring symbolized ties a pass had with his wife , with his family and kids it was a gull for him that someone was waiting for him at home , a symbol of everything he defended . And , according to Howard s writing while in 1940 devil rings unite hadn t been a custom , in hitherto in late fortieth-early fiftieth it appeared in the espouse ceremonies held by Catholic , Unitarian , Baptist , and Methodist churches , the most inf luential onesGetting man employ to the thou! ght that grooms wedding ring was a groovy idea took lots of time and efforts from the sellers . Howard described some of the techniques that were used by U .
S jewelry stores , like establishing a damp groom room for men not to feel upset when shopping for wedding rings the other(a) idea was to track grooms rings in slide drawers beneath the maidenenlike rings , and showing them only when after bride s rings had been already purchased . Meantime , years passed , and social apprehension of man wedding rings changed due to many advertising campaigns , Hollywood productions , marriages of globe persons etcOf course there were other factors that played their role in popularization of double ring ceremony . One of the life-and-death ones was the teenage marriage amplify , which began in fortieth , when the reasonable age of marrying has lowered dramatically . Howard supposed that having a double ring ceremony was charge for teen couples to differentiate them from their parents . clothing a ring helped young girl to feel herself defend , not being white-lipped to become an old maid , while for man wedding ring was the proof of adulthood , masculinity , ability to fill-in his wife , and , what was also important , heterosexualityHoward noted that one more factor to conduce the popularity of double ring ceremony was exit of middle class in the U .S . People travel to suburbs , where they could...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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