I SUMMARY lynx Japan is a adolescent company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market portion on the market. painter internationalist is a huge corporation of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first head is almost variegation. Cougar Japan could use a link up diversification and begin to produce sport clothes. Also viable to shift a range of sport shoes. The second breaker point is tilt of market level. Now there is an opportunity to encipher into middle- and down-market and run low a full- bloodline distributor. And its possible to stay up. trine EVALUATION Now (after economic difficulties in country) there argon a good conditions to go to down-&middle-market and become a full-line distributor. Thats why Cougar Japan insists on this decisi on. But Cougar Int. has an learn of company of prestige good at up-market and the company has to settle to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1.
To go to down-market |An increase of the market | Risky | | |share | | | |A natural tar get going audience ! |A possible damage of chump image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes) |New products |An increase of be | | |It enhances the reputation | term & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page:
write my paper
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.