Audience Expectations in Horror Movie Trailers Essay

How medical specialty genre conventions ar utilize to raise auditory sense expectations in curse movie drones. The word genre means type or crime syndicate ( memorize yourself hit studies) it is re solelyy important as an interview member to value genres as then things become categorised and easier for them to understand which is to a greater extent comforting. some(a)times however genres atomic number 18 crossed and categories atomic number 18 broken for example sometimes we waste action thrillers or sci-fi annoyances this is known as a crisscross genre. This often intrigues the listening and draws them to the movie house as it changes their outlook as they bemuse no expectations for the film as they lay down never been exposed to this genre before. The horror genre was created to frighten/disturb an audience. Cherry (2009) reinforces this theory The lean of horror to scare, shock, revolt or otherwise horrify the viewer.These are the main conventions of a horror movie often delivered victimisation fast cuts, heart racing music, flare images, unknown creatures and darkened places. inconsistency is an ancient art form (www.horrorfilmhistory.com) which is keep mum popular today because of the emotions it evokes, the audience tonicity comfortable with the horror genre as the generic conventions have non changed drastic whollyy over the years, the audience knows what to expect. The iconic symbols of horror much(prenominal) as haunted houses, unknown creatures, darkened places and flashing images are still used in altogether modern horror movies, although the genre evolves to lodge around the era and to appeal to that audience. Genres are non static, they evolve their super C attributes change over time (Teach yourself film studies), this is because genres need to become much than current for example what disturbed/ terrify audiences 10 years past may not effect audiences today.Today most audiences are terrified by the paranormal and religious experiences, the trailers for Paranormal practise, pernicious and turn int be Afraid of the Dark are all(a) base around this ascendant but use divergent generic conventions to portray their theme. Paranormal body process was released in 2007 and is an independent film costing provided $11,000 to produce, the trailer proved uncomfortable to audiences as the generic conventions were broken. The trailer was not the usual blockbuster horror that audiences expect to gather, it was shot in an mean(a) home with a home camera, the camera angles are shaky and inexpert and the actors are unknown which gives the sapidity that these are real events. Also the trailer not only shows clips of the movie but the audience reaction to what they are witnessing. This keeps the audience interested in the genre as they are not used to canvassing an audience reaction they are intrigued as to why the audience are so frightened thitherfore want to see the film. We derive basic th rills from triggering the rush of adrenalin which fear brings (www.horrorfilmhistory.com).Paranormal Activity reinforces this theory as it became a grand hit world-wide although it was such a low bud produce independent film. Paranormal Activity focuses on a young couple moving into a new home which is suppositional to be an exciting time and people can relate to this as everyone has moved house at some point, the fact that the film is base in a normal household this instant horrifys the audience. The sounds used in the trailer for Paranormal Activity are very effective as you can hear lots of screaming and fear but it is not in the film its self, its the audience that were first shown this film. pernicious was released in 2010 and was created by the same theater director as Paranormal Activity (James Wan) this draws in an audience immediately as people who are beaten(prenominal) with the directors work are immediately drawn to the film. Like Paranormal Activity, Insidious i s in any case an independent film however the budget for this film was a lot higher at $1,500,000.The look the production company gave to this film is as surface a lot to a greater extent professional as there are no home cameras and shaky camera angles. However this film does still use unknown actors, since doing my research I have find that the majority of horror films use unknown actors to make their film feel more realistic. Insidious is also based around the paranormal theme which shows that audiences in this era are frightened by the paranormal ghostly experience this must be working as insidious took in a gross of $53,991,137 (http//www.imdb.com/title/tt1591095/). Also Insidious uses pincerren and a family in a normal home this immediately effects the audience as they can relate it to their own lives. The horror genre has become more realistic like this as instead of using zombies, vampires and made up creatures the genre has become more based around real life history a nd what could actually happen as it be actives the audience in a more psychological way.Also using children in the trailer will immediately effect parents as they start to work out what they would do if that was their child and how it would affect them which straight away frightens them and evokes unwanted emotions/thoughts I can speak for all parents when I say the loss of a child has to be sanely much the worst thing that could ever happen to them (http//www.horror-movies.ca/horror_13935.html) I have also looked at the film trailer for take overt be Afraid of the Dark which was released in 2011. This film is from a different director to Paranormal Activity and Insidious however it follows a standardised mend and has the paranormal ghostly edge. The budget for this film was much higher than both(prenominal) Paranormal Activity and Insidious at $25,000,000 the trailer is very stereotypic and uses the typical conventions of a horror trailer as it consists of multiple flashing images, heart racing music, darkness and unknown creatures. The sound used in a trailer is very important as fast paced non-diegetic music is usually played throughout the trailer which subconsciously makes the audience feel on edge and worried, also the diegetic sounds used such as brasslike bangs, creaky floorboards and screams make the audience jump.Putting both of these non-diegetic and diegetic sounds together creates emphasis and an uncomfortable atmosphere. Dont be Afraid of the Dark also uses a small child within the film this is quite contentious and usually makes older members of the audience feel uncomfortable as they imagine it as their own child. Also using a small child shows an extreme amount of vulnerability as small children cannot fend for themselves and they are not as strong as an adult. How does the hurrying of what we see discriminate to watching a clip from a film? (Teaching trailers) the speed of what we see in the trailer gives the audience a taste of what to expect in the film. The trailer starts of slowly to attract the audiences attention and get them interested in what they are watching, then the speed builds up to alarm the audience and frighten them once this has happened the trailers slows back down to an average speed to give the audience time to react and think about what they effective witnessed.When comparing the three trailers together they are all very similar as they are all based around a paranormal scenario and they all evoke the scared/frightened emotion to an audience. Also deuce of the trailers use children which takes away the innocence of a uninspired child and makes the audience feel uncomfortable as the ordinary has been changed. Paranormal activity breaks the boundaries of the horror genre the most by showing the audience reactions within the trailer as this had never been done before which attracted a wide audience and made a lot of money. It also got a lot more publicity and became an extremely famous well known film stringently because it took the audiences expectation of a horror film and changed it.However Insidious and Dont be Afraid of the Dark are very stereotypical horror films using obvious frightening objects in their trailers which have been used throughout the history of the horror genre. The set-up of these trailers is also very stereotypical and judge because of the fast paced heart racing sounds and the fast paced flashing images. I also think it is important that all of the actors in these films are unknown why are we told who is starring in the film? (Teaching trailers) this is because well-known actors with a huge fan base attracts audiences to a film, however with the horror genre this does not work as audiences cannot get a realistic feel as they are familiar with the actor and their work.This is why I think all of the films work well as none of the actors are very well known. To conclude I think that genre is used in all of these trailers to raise the audien ces expectations but in very different experimental ways and this is successful, the horror genre is visible throughout all of the trailers and they have all attracted a wide audience using some different experimental or stereotypical expected techniques.BibliographyCherry, Brigid. (2009) Horror. Oxon Routledge.Wilson, Karina. (2001-2011) Horror picture History. Available from www.horrorfilmhistory.com (Accessed 26th October 2011) http//www.imdb.com/title/tt1591095/ (2011) (Accessed 26th October 2011)http//www.horror-movies.ca/horror_13935.html (2011) (Accessed 26th October 2011)Title Teach yourself film studiesTitle Teaching trailers