The Ibis Hotel Introduction

The Ibis Hotel IntroductionIbis is Europes leading budget hotel with to a greater extent than 950 hotels in 55 countries ibis claims its customers the upliftedest direct of service and ultimate relief in its category at the trounce market outlays. The ibis standard guarantees its customers about the world abide kindred a modern path, attached and soundproofed bedclothes to in advance(p) comfort, breakfast from 4am to noon and a varied cuisine.In this ultimate comfort the ibis room became modern, leisurely and full equipped, on the whole hotels in the network, the ibis room is designed to offer its customers a intellectual sleep and the ability to work calmly soundproof, connected to the Wi-Fi hotel, with a unconditioned-screen liquid crystal display TV, a spacious tail end and a work desk.New bedding to comfort Ibis, happy sleep specialist, has real a concept of innovative and revolutionary bedding. The pillows argon generous, welcoming duvet and mattress adapts p erfectly to your body for a deep, restful sleep. And the recondite weapon of ibis a mattress 7 cm to a greater extent comfort for bats sensations. Unprecedented in the economy seg handst, the recent ibis solelyow for change your bed nights.The highest level of service in its class c is enjoy your stay cloudless day and night, our teams are at your judicature Our teams live to the rhythm of your films and your desires Front 24h/24, dainty kitchen ibis at completely times and a bar service open continuously.A loyalty to woodland serviceIbis is the first hotel brand to receive economic since 1997, the ISO 9001 quality certification. This International Standard deals with the quality service day and night reception, accommodation, small kitchen ibis, and breakfast from 4am to noon and bar service. Today, 758 ibis hotels in 21 countries are dependant ISO 9001 or 84% of the network.The contract Satisfaction 15 minutes signalise Satisfaction 15 minutes is a unique example of t his demanding process. If a cloud disturbs the residence of a client, ibis teams give 15 minutes flat for a solution, day and night, and if they tail endnot hunt that little cloud in the allot time, the client is invited by the hotel.Ibis pioneering milieual commitmentIbis registered its commitment under planet 21, the program of Accors sustainable exploitation. Ibis is the first global chain engaged in the environmental certification ISO 14001 which installs a continuous progress via a recent on- passing game compliance regulatings continuous improvement hotels certified are regularly audited to come down smart goals. Already 420 hotels in 18 countries cook achieved ISO 14001 environmental certification. s assimilate down-spot P SPRODUIT The ibis standard guarantees its customers close to the world offer homogeneous a modern room connected and soundproofed bedding to innovative comfort, breakfast from 4am to noon and a varied cuisine, Attentive and efficient.PRICE conc ord the price of ibis is one of the major determinants of the profitability of the hotel, and the price withal depends on which metropolis the hotel is situated, so Ibis Greenwich is little be expensive because of the activity and the advantage that the around him.PLACE Ibis Greenwich is located in a precise charming and ingenious town, and is located in the heart of Greenwich, near the Maritime Museum, Cutty Sark, and Royal watch and the train stationPROMOTION regarding the promotion hotel ibis create a new concept where you reserve 2 nights with Ibis styles every Tuesday and you pay for just 1 night, you can book to in last minute.com you volition aim hypothesis to get 50% every week end Friday and Saturday.PEOPLE The Ibis Greenwich has a very friendly receptionist staff and very harsh reception of this transaction the qualification selects is GCSE or LEVEL and is depend for which brand or pencil lead are you working if you dont open any qualification but you have a mot ivation for the trade of the Ibis hotel application hotel will propose you valuation of training to evolve a team leader to manager.PROCESS all Ibis customer use internet to book or do they are cortege reservation or, send of Email or calling the aura reservation for and all our reservation agent will reply to the customer by email, fax, or post.PHYSICAL EVIDENCE the hotel is clean, the rooms are clean, quiet, healthful heated hotel, the staff are presentable and pleasanthttp//books.google.co.uk/books?id=zFfo2MGH90gCpg=PA41source=gbs_toc_rcad=4v=onepageqf=falseanalysis of the Micro and Macro surroundings of hospitality marketingTHE MACRO ENVIRONMENTEconomy Consumers spending on hospitality serve are discretionary spending. The share of household budgets spent on viands away from home declined slightly during the recession of the early 1990s (Putnam and Allshouse 1999). family and culture As social and culture values, beliefs, and opinions change, opportunities are created f or new products, services, and concepts. As people become more concerned about mo-hand smoke, more eating places, even in verbalises where a complete smoking ban is not required, have become completely smoke free, Hotel also provide non-smoking rooms or floors in response to the contemporary climate of the social environment.Political the restaurants restaurant industry continues to experience pressure from the g everywherenment, to improve nutritional labelling or menus.at the state and local levels, destination marketing agencies, such as state touristry offices and convention and visitors, play an classical role in building sales for the hospitality industry.Technology the greatest dazes of engineering on hospitality trading operations are in the area of communications and the amount and quality of nurture available for example computers are used to keep track of a guests history on spending, Hotel offer automatic civilize in and check out etcEnvironment Many hospitalit y organisations have implemented environment friendly programs like many restaurant serve water however on request, and hotels ask guests to keep towels on the rack if they will be used again so that they will not be rinse unnecessarily.The micro environmentCompetitors the market place for independent operations is practically more competitive than it was just a few years ago. The high degree of competition in both the hotel and the restaurant segments affects pricing strategies and all other elements of the marketing mix. And the relatively fragmented nature of the industry way of life that the environment will remain highly competitive and unpredictable.Customers families are important to hospitality marketers for two reasonsPESTEL POLICAL ECONOMIC SOCIAL TECHNOLOGY environment soundPolitical The political scene has an enormous influence on the regulation of worryes, the purchasing power of buyers, as well as related companies for this reason, we had to take a look at many cr iteria policy so that companies can grow and perspective is rather a healthy atmosphere.Economical Marketers need to consider the state of a trading economy in the on the spur of the moment and long terms. This is especially true when planning for international marketing.Social and pagan the social and cultural influences on businesses vary from one country to another. It is very important that such factors be considered. What is the dominant religion, what are the place of men and women within the society, what are the reactions when coming to foreign products and services? In the hotel industry the sociological aspects of UK have not really affected the business UK is a rather open minded country and therefore is easy going for the hotel business.Technological Technology is vital for our competitive advantage, and is a major driver of globalization technology offers companies a new way to communicate with their consumers. With development of internet, most of the bookings are m ade via internet. Finally technology allows for products and services to be made more cheaply and to a better standard of quality.Environment PLANET 21 is our 21 commitments to sustainable development. Health, nature, carbon, innovation, local development, employment and duologue 21 commitments to help the world run a little more smoothly.Legal these are related to the legal environment in which firms operate. In recent years in the UK there have been many crucial legal changes that have affected firms behaviour.OpportunitiesDevelopment of skills, career opportunity developing of poste to another like (the manager at reception), possibility to travel around the worldIBIS HOTEL SWOTSTRENGTHLocated in the heart of Greenwich beside the Maritime Museum, Cutty Sark,And Royal ObservatoryAnd train station.The rooms offer major planet TV and internet access.Relax at the bar with a hot chocolate or a glass of wineLet your self be tempted by the snacks and light meals that are offered.In crease the twin roomsThreats on that point is strong competition in the market, opening of smaller hotel, and client requests a very high qualificationWeaknessesThe hotel charged me for twice for the same room on the same night, claiming I did not show up for the second of the I could not park at the hotel, the two extremely short receptionists offered me the 10 parking permit which would enable me to parkTiny rooms uncomfortable bedsPORTERS FIVE FORCESAccording to Porter (2001) the internet is an enabling technology that can be used within the context of a vertical business strategy in any industry. The five forces that impact battle which are outlined in Porters 1980 work are barriers to entry, scourge of substitutes, negotiate power of buyers and sellers, and the rivalry among existing rivals. The most important determinant of a marketplaces profit potency is the intrinsic power of buyers and sellers.Threat of Substitute GoodsIn the hotel industry there is usually another ho tel just around the corner. They reckon in all price ranges, with varying levels of service and amenities.The constant gainsay will always be to get the guest to choose your hotel over the competitor. The internet makes the overall market more efficient while expanding the coat of the potential market and creating new substitution threats. Given the potency of this threat a superb internet presence is vital.Bargaining Power of Buyers tune persons choosing a hotel for business travel are savvy consumers and they are comfortable with computer technology, It has become very simple for them to go online and book a hotel. They no longer need travel agents, corporate travel consultants or middle men of any kind to determine where they will stay. Porters posture predicts this elimination of intermediaries.Rivalry among existing competitorsThe rivalry among competitors in the hotel industry is fierce. When potential customers can learn about a hotel on line, the internet reduces the d ifferences among competitors. plenty tend to seek the best price for the best experience and the mark is to reduce price to be competitive. The internet covers wide geographical areas so the market is widened increasing the number of competitors.Barriers to EntryThe initial investment in the hotel industry creates quite a barrier to entry but certain(p) barriers to entering the hotel market are reduced by the internet. A presence on the internet reduces upstart marketing costs somewhat, and gives the new competitor access to potential suppliers and resources..Bargaining power of suppliersWhile this is not a substantial threat in the hotel industry it can have impact especially in the area of labour. With an aging population, there are fewer people to fill service industry jobs and hotels which can attract splendiferous staff have a greater chance of providing excellent and special experiences to their clientele. As part of their internet strategy all hotel chains should have a s ection on recruitment for employment. http//themarketplaceoflife.blogspot.co.uk/2011/02/porters-five-factor-model-and-hotel.htmlSegmentation and positioningAccording to the Ibis website the SEGMENT AND DESIGN is International standardized brand. ROOM SIZE 16/17sqm Can be customized according to market requirements. BEDDING the bed comfort is one of our utmost priorities. We will be launching a new Ultimate Comfort Bed. QUALITY Most of the hotels have been ISO 9001 certied.ENVIRONMENTAL comradely Over 400 hotels in 17 countries have obtained ISO 14001 Environmental Certication. Since its human race in 1974, ibis has expanded continuously and has a network of 957 hotels, 117,171 rooms in 55 countries***. This strong global positioning is the result of an ambitious expansion plan launched in 2007.http//www.accor.com/fileadmin/user_upload/Contenus_Accor/Franchise_Management/Documents_utiles/Developpement/ibis_megabrand_developpement_brochure_022012.pdfhttp//www.accor.com/en/brands/b rand-portfolio/ibis.htmlBrandingAn ultimate comfort offer the ibis room modern, comfortable and well-equipped in every hotel of the network, the ibis room is designed to offer to its guests a happy sleep and the possibility to work calmly soundproof, connected to the hotel Wi-Fi, with a flat screen LCD TV, a spacious bathroom and a desk.Brand new bed, brand new comfort Ibis, the good-nights-sleep specialist, has developed an innovative and revolutionary bedding concept. Pillows are fluffy, the duvet is super-soft and the high-tech mattress aligns with the absorption points which provide your body, so your sleep will be deep and refreshing. And the ibis secret weapon is a 7cm topper of extra comfort for a soft and welcoming feel. Unique in the economy hotel segment, the new ibis bed will transform your nights.Recommendation Ibis hotel must focus more on business segment and individual travelled, must change they are design room, also enlarge the lobby space.Conclusion The success in the tourism sphere is not within the reach of everyone, the trade of the hotel industry and catering require certain qualities very Particular. First of all, and contrary to what we tend to believe that carriers are not easy, they are certainly travel, leisure, pleasure, but the majority of jobs are inactive serious or stressful.