Green & Competitive Qs Assignment Example | Topics and Well Written Essays - 500 words

Green & Competitive Qs - Assignment Example The Ecomagination initiative is a program was launched in 2005 with an aimed of providing a long-term environmental solution for the sake of future generation. Through this initiative, the General Electrical Company emphasized on clean technology whereby, the company encouraged utilization of solar energy, fuel cells, low engine fuel consumption capacity, as well as application of clean technology to curb environmental pollution (Wittenberg, Russell, Lipsky & Enterprise Sustainability Action Team, 2009). In 2008, the General electric company invested 1.4 billion dollars in clean technology as part of reinforcing its Ecomagination initiative. The company brought numerous products such as Engines that utilized biogas as well as halogen lamps. The establishment of those products into the market obtained a positive response from consumers. This initiative made the company to obtain twenty five billion dollars revenues. The General Electric Company has continued to invest heavily on clean technology and hard started adhering to strict environmental regulations despite the heavy cost involved in promoting an eco friendly environment (Porter, Michael and van, 1995). BP Company is a British Petroleum company with its headquarters in London; the company operates in Petroleum Industry. The company extract and process oil to produce a wide range of products such as motor fuel, petroleum natural gas to mention just but a few. However, the company had been receiving great criticism from members of the general public all over the word because of producing products that are not environmentally friendly leading to water and air pollution. For example in 1999, BP company was charged with one hundred and four claims of oil spills in Arctic Ocean in America, further the company was accused of environmental pollution as well as cases of violation of human right in Columbia which greatly tarnished the reputation of BP company. In an effort to rebuild back its reputation, BP